Chatting with Founder | Driving U.S. Market Success for B2B & B2G Companies | U.S. Trade Show ROI & Expansion Specialist | Founder & Client Advocate at MEET (My Expo & Event Team), Founder & Chief Pot Stirrer at Soft Land Partners- Bill Kenney from Newport, Rhode Island, United States- Bill Kenney is the Founder & Client Advocate at MEET (My Expo & Event Team) and the Founder & Chief Pot Stirrer at Soft Land Partners. Based in Newport, Rhode Island, USA, Bill specializes in helping international B2B and B2G companies successfully enter and scale in the U.S. market.

With more than 12 years of experience working with global businesses, Bill has developed proven strategies for navigating the challenges of U.S. market entry. His expertise lies in designing data-driven trade show strategies and tailored in-person marketing solutions that generate measurable ROI.

At MEET, Bill and his team provide U.S. Market Entry Support by guiding companies through the complexities of marketing strategy, trade shows, in-person events, and buyer expectations. His approach includes:

• Trade Show Optimization – Event selection, booth design, messaging, team preparation, follow-up, and measurable outcomes.

• Strategic Growth – Building valuable partnerships and turning trade show participation into a long-term growth engine.

• Data-Driven Results – Continually analyzing and improving event ROI.

Through Soft Land Partners, Bill fosters a global community that helps international companies expand into new markets by sharing knowledge, networks, and best practices.

🎙️ In my podcast Smart Cherrys Thoughts, I had the opportunity to sit down with Bill Kenney to discuss his journey, his vision for helping businesses succeed in the U.S., and his unique approach to trade show and market expansion strategies.

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Thanks,

Sai Charan Paloju

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